Are you knocking doors and wondering how to break through to voters who are undecided or leaning away from Abdul? Join us for a deep canvass training!If you’ve heard of "deep canvassing" before or if it’s new to you, it's more than a long conversation. It's a Voter Contact method that shifts people's hearts and minds on an issue and/or candidate through compassionate listening, personal story exchanges and crafting curious questions.
The Mamdani canvassing strategy combined brutal message simplicity (rent freeze, free buses, universal childcare) with an unscripted, highly relational approach to door-knocking. We have the message - money out of politics, money in your pocket, Medicare for all - now it's time to flex our relational organizing muscles and move persuadable voters to our side.
These conversations persuade conflicted people in the moment. They reduce polarization and increase empathy, and help people reconcile the tension between what they experience and what they've been told to believe.Now that Abdul El-Sayed has advanced through the primary to the midterm elections, it will be more important than ever for canvassers to be trained in the art of having empathetic and persuasive conversations at the door and on phones. Sign up here to become a better, more effective canvasser, and help Abdul win this race decisively.